Sensory Blog

The latest ins and outs in the field of sensory brand experience, research and trends can be found in Senta's Sensory Blog. Continue reading below for the most current articles.

Sensory Icons

What makes a product or brand recognizable?

Sensory Pleasures

Play with your product on the sensory pleasures of your customer group.

Impactful POS activations

What are the do's and don'ts for a successful POS activation?

Green office reduces stress

Senta conducted research into the experience of various workplaces in collaboration with Forbo and Rockfon.

Sensory delicacy

In today's hectic technologically driven society, the counter-trend Stimu-less trend has been visible for several years now. Now this is increasingly expressed in sensory product design.

Instagram-worthy experiences

One of the most remarkable trends of today is our need for total Instagram-worthy experiences to completely lose ourselves in. Experience is hot, the more complete, the better!

XTC-scent campaign

Senta's partner Smartnose launched the successful XTC fragrance campaign in collaboration with Taskforce-RIEC Brabant-Zeeland.

Integrated taste research

An integrated approach to taste research ensures that all facets that can influence the taste experience are included.

Brand Movement

From Brand Identity to Brand Movement: experience it at The Happy Brand.

AD puts Senta in the spotlights

Read the interview with Lisette Kraaijenhagen and Merit Veldhuizen: "More pleasant shopping because of the right stimulation of the senses".

NL’s most valuable brands

The outcome of BrandZ's research with the top 30 of the Netherlands' most valuable brands.

Experience in transfer of knowledge

We live in a time in which we are continuously exposed to all kinds of stimuli. How can experience contribute to valuable and impactful knowledge transfer?

"We don't stop playing because we get old, we get old because we stop playing." Socialist and playwright George Bernard Shaw spoke these wise words that are still more than relevant today. Whether we are adults or not, everyone has a need to play and have fun.

A world of senses

You have probably noticed it: you walk into a room and you immediately feel comfortable there. The atmosphere is good, you feel at ease, the people seem nice and time seems to go faster than you think. What is that elusive thing that makes you feel this way?

Biophillic Design

In collaboration with Saskia van den Muijsenberg, founder of biomimicryNL, Senta developed a white paper about the importance of natural design in a space. What can we as humans learn from nature and how do we apply this in our daily environment?

Brain Business

Unravel the secrets of your own brain and that of the consumer. This way you get to know entrepreneurship inside and out. The author of this article, Casper Hesp, is a Master's student in both Astrophysics and Neurosciences at the University of Amsterdam.