The latest ins and outs in the field of sensory brand experience, research and trends can be found in Senta's Sensory Blog. Continue reading below for the most current articles.
In today's hectic technologically driven society, the counter-trend Stimu-less trend has been visible for several years now. Now this is increasingly expressed in sensory product design.
Senta's partner Smartnose launched the successful XTC fragrance campaign in collaboration with Taskforce-RIEC Brabant-Zeeland.
NL’s most valuable brands
The outcome of BrandZ's research with the top 30 of the Netherlands' most valuable brands.
Playing is for every age
"We don't stop playing because we get old, we get old because we stop playing." Socialist and playwright George Bernard Shaw spoke these wise words that are still more than relevant today. Whether we are adults or not, everyone has a need to play and have fun.
In collaboration with Saskia van den Muijsenberg, founder of biomimicryNL, Senta developed a white paper about the importance of natural design in a space. What can we as humans learn from nature and how do we apply this in our daily environment?