Sensory Brandbox
Consumers receive three thousand commercial incentives every day. Brands compete for visibility and attention. Creating a coherent sensory experience is a priority to touch the consumer emotionally. A brand that binds and captivates the consumer with the help of the right sensory communication gets the attention and trust of the consumer!
Have you ever thought about how your brand feels, tastes, smells, sounds? Both consciously and unconsciously, all sensory stimuli that you radiate in your Customer Journey contribute to your brand image. In order to map and optimize the sensory experience, Senta has already made a Sensory Brandbox for various brands containing all the sensory stimuli that characterize the brand. This is also the case for Rabobank:
Why is it good to have your own corporate brandbox?
- You have a clear tool of the sensory total palette of your brand, which can be used in, among other things, management and training sessions;
- Through the tangible elements, you and your customers experience the feeling of your brand with all senses;
- It offers tools for the design of your total customer journey: the working environment, the stores, the website, the written communication.