Sensory Concepting
Embed the five senses for an optimal experience
Are you planning on shaping a new product or brand experience in which all sensory stimuli are aligned with your Brand DNA? Senta helps organizations to develop concepts in which optimal sensory experience is key.
Every day, the consumer receives three thousand commercial stimuli. Brands battle for visibility and attention. This battle cannot be won solely by using visual stimuli. To be able to emotionally reach your consumer, creating a complete sensory experience is a priority: a brand which bonds and evokes emotions with the consumer, automatically gets the right attention and reliance from the consumer.
From years of research, we find that consciously embedding sensory stimuli boosts the rating and perception of the brand, the staff, the space and the product range. Get in control of this process and optimize the customer experience.
The importance of a multi-sensory approach for your concept:
- A multi-sensory concept contributes to emotional branding; a consumer builds up an emotional bond with your brand;
- Information that is perceived in a coherent way through multiple senses, is remembered better;
- The duration of stay improves once a customer feels comfortable;
- The willingness to recommend the brand to others is increased and in this way you create true brand ambassadors;
- Your brand is successfully on its way to becoming a SOUL Brand