Sensory Workshops
At Senta you can be inspired by various workshops. The most common workshops can be found below. Prefer a tailor-made workshop? We are happy to think along with you!
Senses
workshop
Discover the functioning of the senses
Are you and your team looking for a creative and substantive workshop on sense marketing? Senta has developed a program for brand, product and innovation managers to learn how the senses work and how they can be used strategically for marketing communication purposes. With the aim of customer loyalty and brand experience.
The program lasts half a day: After participation:
- You know your own sensory talent
- You have gained inspiration in the field of multi-sensory concepts from various industries
- You know the effects of sensory stimuli
- You know the 9 sensory icons of your brand
- You have put together a 5D Palette that serves as a touchstone and source of inspiration
- You have a basis for developing your sensory customer journey
DNA workshop
Map your Brand DNA
Do you know how to translate your brand values into a clear, consistent and deployable Brand DNA? Does your team have a unanimous view of your brand's DNA? What do your brand values say about the identity of your brand? Find out during the DNA Workshop. During the workshop you will learn about the importance of a brand DNA that resonates with your customers and you will work together with the unique DNA method of Senta and Senseworld.
The program lasts half a day. After participating:
- You know more about the importance of a clear Brand DNA
- You have insight into your brand DNA
- You know how to position your selection of DNA values on the DNA axis
- You have discovered how to propagate your brand DNA in a multi-sensory way
- You have gained inspiration in the field of multi-sensory concepts from various industries
- You know the effects of sensory stimuli
Customer Journey Workshop
Enrich your customer journey
Enrich the customer journey by offering recognition (80%) and surprise (20%). The customer is only open to new ideas when he is comfortable. Stimulate all the senses to create an experience and make it memorable by offering peak and trough moments in the Customer Journey. Direct the customer journey and utilize all touch points.
The experience economy and the consumer demand inspiration, relaxation, escape, recognition and humour. But how can you fulfil all these customer needs and still stay true to your own Brand DNA? Take a closer look at the Customer Journey and build the customer journey as if it were a movie. Each scene is carefully directed, paying attention to all sensory dimensions to inspire the various customer groups. Make sure that these customer needs are fulfilled in the different scenes. Of course, keep your brand story in mind. Build it in a recognizable format that expresses the Brand DNA with matching Sensory Icons. The script can change and must continue to surprise. Reward the customer who comes for a repeat visit with something new, something stimulating for the WOW effect!
Program components:
- Map the Use and U zone
- Translate your Brand DNA into Sensory Icons
- Design and direct the touchpoints in your Customer Journey
- Work on your experience programming
- Use hospitality the right way
- Integrate technology into your customer journey
References
'Thank you for the good and sensible Customer Journey workshop! I've been through many of them before, but I thought this one was very worthwhile and really add something! Well thought out and constructed and very consistent in story and execution. Top!' - Enrico Deetman, Lecturer SBRM Avans Hogeschool
‘May I thank you so much for the very useful and inspiring presentations and super hospitality! We really had a great day.' - Olivia Nauta, Innovation Support at Rituals