Do you want to optimize your sensory customer experience? Research provides you with valuable insights and necessary information to be able to push the right buttons for your customer experience. At Senta, we’ve been doing scientific research in the field of multi-sensory customer experience for many years. Using specifically developed methods which can be perfectly aligned to your case, we are committed to boosting your brand in a comprehensive and accessible way.
Typical for Senta’s research is the holistic approach. We call this Hybrid Customer Research. By using the right methods and by posing the right questions, we come to the core of your demands and help creating more brand value. By bundling both quantitative and qualitative methods we form an ideal research mix per situation and goal.
Gain quantitative insight into the effect of space/staff/supply on the customer experience.
Research the effect of your product or store on the emotion of the consumer with EEG brain signals.
Does your product, shelf display, shop or restaurant meet all the right sensory characteristics?