Study the emotional experience of your brand
How much stress does a customer experience in my store? How much engagement does my product evoke? Until recently, these questions were only suggestively measurable. Asking someone directly what emotions he or she is experiencing can give a distorted picture of the actual situation. Sometimes you don't even realize your own emotions!
Neuroresearch offers the solution in this regard. With a special headset, brain waves are measured that measure brain activity in various frequencies. For example, neuroresearch makes the subconscious measurable and it can be applied in research into:
- Shop and office experience;
- Smell and taste experience;
- Packaging and colour experience;
- Sound and music experience;
- Experience of sites, advertisements and commercials.
What is unique about Senta is that these neuroresearch methods are used in combination with additional research methods. In this way a hybrid sensory total experience of a product, space or brand can be analysed. We would be happy to tell you more about this during a non-binding inspiration session.