The customer at the center

Immerse yourself in the customer like a detective

Do you know for whom your brand exists and what drives your target group? Do you know the relevant trends within your target group? Understand your customers, build a close community, communicate in the right tone of voice, through the right channels with a suitable offer and focus on customer loyalty for the long term. Deepen your customer profiles through qualitative and quantitative research and focus your marketing on the customer group that represents 80% of your turnover.

By no longer focusing on the customer, but sincerely delving into your customer and offering sensory marketing incentives from this perspective, you ensure a 180-degree different working method and allow customer value to grow into the future. Curious how you can take advantage of the opportunities by really understanding your customer? Sign up for a half-day session 'customer focus' and work on the following components:

• Insight inventory of the customers who determine 80% of the turnover
• Your brand lovers in the picture based on a data-based persona poster
• Experience programming with actions for your customer
• Mapping growth potential with matching communities, brands and activities