360° Taste experience

Join this innovative pilot study

More than half of the product innovations in food are no longer on the shelf after a year! By doing more intricate consumer research and knowing exactly which sensory icons determine the success of your product, a significant profit can be made. This requires a holistic approach to taste research in which all facets that can influence the taste experience are taken into account. What does the consumer expect? What does the consumer need? Is the packaging, price, texture and smell right?

Never before has taste research been examined from this full palette. We use the taste model developed by taste professor Dr. Peter Klosse. With his foundation TASTE he conducts research into the roots of taste. Together with Senta, new methods of taste research are being tested in order to arrive at 360-degree customer insights. A holistic view of taste that is able to predict the market success of food products and beverages.

Interested? Register now as a launching partner of this innovative approach and be the first to know about the research results.

The research gains insight into the functioning and interplay of the following components for your product:

Taste model: a proven method of taste research
Emotions: the emotions, before - during - and after eating and the memory
Environment: attention to the environment, the people and the rituals
Mindset: effect of the users goal, background and expectation
Sensory experience: insight into all sensory stimuli (seeing, hearing, feeling and smelling) that influence taste

Yes, I am interested in participating in this pilot